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It's always the right time for Ice Cream

October 22, 2009


Pumpkin Pie Package Front


Pumpkin Pie Package Back


I am very happy to announce that Publix Supermarkets has premiered their new pumpkin-pie ice cream this month for which I did the package illustrations! I am a huge ice cream lover so when they offered me this job I jumped at it. The art director was pretty clear about what she wanted; a slice of pie for the front and a dish of ice cream for the back but she gave me lots of freedom to develop the overall look (within limitations of course). I do these in a combination of media beginning with a black and white sketch, followed by a color layout then and underpainting in gouache and finishing with layers of oil glazes (after sealing it with acrylic). Pie Slice sketch I like to present the client with all the stages of the image so they can make changes as it progress and not be surprised at the end. I know some artists don’t like to have the client too involved in the process but I actually enjoy the interaction. I first began working for Publix a few years ago when they commissioned me to create a series of  Pie Slice sketch-colorillustrations for their tea packages. I loved that job as well. I am an enthusiastic tea drinker and tried to capture in these images the warm, cozy feeling a hot cup of tea offers. This collection of tea packaging won Publix a 2008 ADDY so I was extra happy to be a part of it! 


Green on box sml               Lullabye on box sml










Earl Grey on Box sml          Decaf Green on Box sml










Chamomile on box sml

4 Comments leave one →
  1. October 25, 2009 4:09 am

    That’s so cool…living in Florida…Publix is our home town market…I’ll think of ya every time I pass the ice cream!

    • October 25, 2009 5:07 pm

      Oh that is so nice! I forgot you are down there, I hope you enjoy some ice cream or a nice cup of tea from Publix. I wish they were up north, I’d love to see my stuff in the store!

  2. Valerie permalink
    October 8, 2010 3:58 am

    I was looking for a picture of the Publix Pumpkin Pie Ice Cream carton to show an online friend and found this entry! That is so neat that you created the artwork for that flavour ice cream and for the tea packages. It really is lovely work and for the record, the product is beyond fantastic! If you’re ever down in the Southern US in the fall, find a Publix and try it! I actually have a carton of it in my freezer at the moment and cannot wait to dig into it 🙂

    I really like your artwork on the tea packages too. I’ve never bought or really looked at the Publix brand teas in the store, but now that I’ve seen this, I will have to check them out when I’m in there next. I think my favourite of those is the one you’ve done for the Lullaby Time. I love the shape of the cup and the moon on the side of it. You have a real talent for conveying the nature of each of the teas shown in your artwork.

  3. October 21, 2010 1:55 am

    Found this link when searching for an image of the ice cream—beautiful illustrations!

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